Privacy Policy (POPIA)

Privacy Policy

Last updated: 21 August 2026

Broadcast Bro's (Pty) Ltd, trading as Broadcast Bros ("Broadcast Bros", "we", "us" or "our"), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, share and protect personal information when you visit our website, purchase from us, contact us, communicate with us through WhatsApp or other channels, or interact with our advertising.

We process personal information in accordance with South Africa's Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable laws.

1. Information We Collect

Depending on how you interact with us, we may collect:

  • Your name and surname

  • Email address and telephone number

  • Billing and delivery details

  • Company and VAT information where applicable

  • Order and purchase history

  • Payment and transaction information

  • Warranty, return and support information

  • Messages and correspondence with us

  • Marketing preferences

  • Information about how you use our website

Our website may also automatically collect certain technical information, including your IP address, browser and device information, approximate location, pages and products viewed, searches, cart activity, checkout activity and information about how you arrived at and interact with our website.

Payment card information is generally processed securely by our payment providers, and we do not ordinarily store your complete card details.

2. How We Use Your Information

We may use personal information to:

  • Process, fulfil and deliver orders

  • Process payments and issue invoices

  • Provide quotations

  • Provide customer service and technical support

  • Manage warranties, repairs, returns and refunds

  • Communicate important information about your order

  • Prevent fraud and protect our website

  • Improve our products, website and services

  • Understand how customers use our website

  • Measure and improve advertising performance

  • Comply with accounting, tax and other legal requirements

  • Send marketing communications where permitted by law

Certain information, such as your delivery and payment details, is necessary for us to complete an order. If this information is not provided, we may not be able to supply the requested products or services.

3. Shopify

Our online store is operated using Shopify.

Shopify may process personal information in order to provide ecommerce, website hosting, checkout, security, fraud-prevention, analytics and related services.

Information processed through Shopify or its service providers may be stored or processed outside South Africa.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to:

  • Operate the website and checkout

  • Remember your preferences

  • Understand website usage

  • Measure website and advertising performance

  • Improve our services

  • Provide more relevant advertising

Some cookies and technologies are necessary for the website to function, while others are used for analytics and advertising.

Where required by applicable law, visitors may accept, reject or manage non-essential cookies and similar technologies through the privacy or cookie settings available on our website.

5. Meta, Facebook and Instagram

We may use advertising and measurement services provided by Meta, including Facebook and Instagram.

Our Shopify store may use the Maximum customer data-sharing setting available through Facebook and Instagram by Meta.

Depending on our configuration, this may use technologies including:

  • Meta Pixel

  • Advanced Matching

  • Meta Conversions API

  • Other Meta advertising and measurement technologies

These services may receive information about how you interact with our website, including:

  • Pages and products viewed

  • Searches

  • Products added to cart

  • Checkout activity

  • Purchases and order values

  • Device and browser information

  • IP address

  • Name

  • Email address

  • Telephone number

  • Location or address information

This information may be used to match customers or website visitors with Meta users, measure advertising conversions, understand advertising performance, build or measure advertising audiences and improve the relevance of advertising shown through Facebook, Instagram and other Meta services.

Where applicable, certain identifying information may be securely hashed before being transmitted.

Meta processes information received through its services in accordance with its own privacy policies and terms.

6. WhatsApp

Broadcast Bros may use WhatsApp and WhatsApp Business, which are Meta services, to communicate with customers.

We may use WhatsApp for:

  • Customer enquiries

  • Quotations

  • Order confirmations and updates

  • Delivery information

  • Product and technical support

  • Warranty and return assistance

  • Other customer-service communications

When you communicate with us through WhatsApp, information such as your name, telephone number, messages and relevant order or customer information may be processed through WhatsApp and Meta's systems.

Where customers choose or consent to receive WhatsApp notifications through our website or Shopify, we may use WhatsApp to provide those requested communications.

We will only use WhatsApp for promotional or marketing communications where permitted by applicable law and WhatsApp's applicable rules.

Where consent is required, we will obtain the appropriate permission before sending promotional WhatsApp messages.

You may ask us to stop sending marketing messages through WhatsApp at any time.

Stopping marketing messages will not prevent us from contacting you where reasonably necessary regarding an order, enquiry, warranty, delivery or other service you have requested.

7. Google Analytics, Google Ads and Enhanced Conversions

We may use services provided by Google, including Google Analytics and Google Ads, to understand website activity and measure the effectiveness of our advertising.

These services may process information such as website activity, pages and products viewed, browser and device information, IP address and advertising interactions.

Where Google Enhanced Conversions or similar conversion-measurement technologies are enabled, first-party customer information may also be used to improve conversion measurement.

Depending on our configuration, this may include:

  • Email address

  • Telephone number

  • Name

  • Address information

Relevant identifying information may be securely hashed before being transmitted to Google for conversion matching and measurement.

Google processes information received through these services in accordance with its own terms and privacy policies.

8. Who We Share Information With

We do not sell personal information for money.

We may share personal information where reasonably necessary with:

  • Shopify and ecommerce service providers

  • Payment providers and financial institutions

  • Courier and delivery companies

  • Suppliers involved in fulfilling an order

  • Warranty and repair providers

  • Website, IT and cloud-service providers

  • Accounting and professional service providers

  • Google and other analytics or advertising providers

  • Meta, including Facebook, Instagram and WhatsApp

  • Fraud-prevention and security providers

  • Government or legal authorities where required by law

Some privacy laws outside South Africa may define certain advertising-related data sharing as a "sale" or "sharing" even where no money is exchanged. Where applicable, we will provide the privacy controls required by those laws.

9. Marketing Communications

We may send marketing communications where you have consented or where otherwise permitted by law.

Marketing may include communication through email, SMS, WhatsApp or other electronic channels.

You may unsubscribe or opt out of marketing communications at any time by using the unsubscribe option provided or by contacting us.

Opting out of marketing will not prevent us from sending necessary communications relating to an order, payment, delivery, warranty or service you have requested.

10. International Processing

Some of our service providers, including Shopify, Google and Meta, operate internationally.

Your personal information may therefore be stored or processed outside South Africa.

Where POPIA applies, we take reasonable steps to ensure that cross-border transfers are made in accordance with applicable data-protection requirements and that appropriate safeguards are used.

11. Data Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or unlawful processing.

Although we take reasonable precautions, no internet-based system can be guaranteed to be completely secure.

Where a security compromise involving personal information requires notification under POPIA, we will take the appropriate steps required by law.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or for as long as required by applicable law.

Certain accounting, tax, transaction, warranty and business records may need to be retained for longer periods.

When information is no longer required and we are not legally required or entitled to retain it, we will take reasonable steps to delete, destroy or de-identify it.

13. Your Privacy Rights

Subject to applicable law, you may request:

  • Confirmation of whether we hold personal information about you

  • Access to your personal information

  • Correction of inaccurate information

  • Deletion or destruction of information where appropriate

  • An objection to certain processing

  • Withdrawal of consent where processing is based on consent

  • An end to direct marketing communications

We may need to verify your identity before processing certain privacy requests.

Privacy-related requests may be sent to:

info@broadcastbros.co.za

14. Children's Information

Our website and products are not specifically directed at children.

We do not knowingly intend to process children's personal information unlawfully. Where consent from a parent, guardian or other competent person is required under POPIA, such information will only be processed where the necessary authority has been obtained.

15. Information Regulator

If you believe that we have not handled your personal information appropriately, you are encouraged to contact us first so that we can investigate the matter.

You also have the right to lodge a complaint with the Information Regulator (South Africa).

Information Regulator contact details:

POPIA complaints: POPIAComplaints@inforegulator.org.za

General enquiries: enquiries@inforegulator.org.za

Telephone: 010 023 5200

Toll-free: 0800 017 160

Address:
Woodmead North Office Park
54 Maxwell Drive
Woodmead
Johannesburg
2191
South Africa

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, advertising platforms or legal requirements.

The latest version will be published on our website together with the date on which it was last updated.

17. Contact Us

For questions regarding this Privacy Policy or how we process personal information, please contact:

Broadcast Bro's (Pty) Ltd trading as Broadcast Bros

255 Bridle Pass Street
Kyalami, Midrand
1684
South Africa

Email: info@broadcastbros.co.za